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"If I had asked my customers what they wanted, they would have said a faster horse." - Henry Ford
It has been proven time-and-time again that BREAKTHROUGH solutions and ideas are more likely to happen when brands and companies enable the input of many DIVERSE PERSPECTIVES. Yet, when the time comes to innovate, many of them continue LIMITING their creative exploration by relying on input from expected sources, such as their target customers.
In order to give companies the opportunity to experience the CREATIVE BOOST that diverse thinking provides, we curated a BRAIN TRUST made up of more than 1,000 bright minds, creative thinkers and problem solvers from all DIFFERENT disciplines and interests. They are artists, chefs, educators, fashion designers, inventors, writers, comedians, entrepreneurs, app developers, decorators, bloggers, sustainability experts, musicians, engineers, physicians, tattoo artists, CEOs, politicians, super moms, mixologists, athletes, deejays, photographers, matchmakers, architects, filmmakers, hoteliers, etc.
Since they are BIG thinkers with BIG ideas, we call them “BIGHEADS”…and we bring brands, companies and organizations together with this melting-pot of talent so they can harness unique perspectives that will boost creativity, inspire innovative new products and ignite disruptive ideas.
Our processes are 100% elastic and can be used for a variety of innovation initiatives, including:
We work with innovation teams, new product development groups, brand teams, research groups and agency teams on a project-by-project basis or as an ongoing collaboration partner.
( For a full list of our approaches and services click here )
While many of our processes will help you create ideas, we realize you might have existing concepts that you'd like to stretch further. Our Idea Booster is an online CROWD COUNSELING process where a carefully curated group of BigHeads provide you with invaluable insights, creative input, relevant expertise and unexpected builds you can use to give the ideas you're developing that extra BOOST.
You might not immediately see how a tool used by a car restoration specialist could inspire a new color-matching product for a cosmetics brand, but innovation often results from industry CROSS POLLINATION. So, we designed an approach that accelerates these types of unexpected connections to deliver disruptive ideas and solutions that meet your objectives.