BigHeads is a brain trust made up of a collection of unique creative minds and experts from diverse disciplines and interests who we bring together with companies to foster creativity and inspire breakthrough ideas.

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"If I had asked my customers what they wanted, they would have said a faster horse." - Henry Ford

It has been proven time-and-time again that BIGGER IDEAS are more likely to happen when companies enable the input of many DIVERSE perspectives. Yet, when the time comes to innovate, many of them will limit their creative exploration by relying SOLELY on input from their “target customers.”

In order to give companies the opportunity to experience the CREATIVE BOOST that diverse thinking provides, we curated a BRAINTRUST made up of more than 1,000 hand-picked creative minds, visionaries and problem-solvers from all DIFFERENT backgrounds. They are artists, chefs, educators, fashion designers, inventors, writers, comedians, entrepreneurs, app developers, decorators, bloggers, sustainability experts, musicians, engineers, physicians, tattoo artists, CEOs, politicians, super moms, mixologists, athletes, deejays, photographers, matchmakers, architects, filmmakers, etc.

Since they are BIG thinkers with BIG ideas, we call them “BIGHEADS”…and we bring brands, companies and organizations together (online and in-person) with this melting-pot of talent so they can harness unfamiliar perspectives that will foster creativity, help solve problems in new ways and inspire game-changing ideas.

Our Approach

When to Call Us

Our processes are 100% elastic and can be used for a variety of innovation initiatives, including:

  • New product development
  • Line extension exploration
  • Brand planning inspiration
  • Reinventing loyalty & service programs
  • Rethinking mobile & social strategies
  • Exploiting untapped market space
  • Creating unique consumer experiences
  • Identifying new distribution opportunities
  • Reinvigorating mature (and dormant) franchises
  • Product naming/packaging inspiration
  • Brand positioning development

We work with innovation teams, new product development groups, brand teams, research groups and agency teams on a project-by-project basis or as an ongoing collaboration partner.

Get Started with Our
Brand Opening
Process

A Day At The Bigheads Office

We work with innovation teams, new product development groups, brand teams, research groups and agency teams on a project-by-project basis or as an ongoing collaboration partner.

Additional Collaboration Approaches

Collision Course

Since innovation is often the result of random COLLISIONS where ideas from outside your industry are applied to your own, we’ve designed this approach to accelerate those collisions via a unique and interactive experience where core members of your team are brought together with unexpected creative minds and experts from OUTSIDE industries to identify techniques and approaches they use that could be applied to your objective.

Big Idea Booster

Want to give the top ideas from your latest brainstorm session a boost...or take those concepts sitting in your new product pipeline to a whole new level? Our BIG Idea Booster is an online CO-CREATION process that gives you access to CREATIVE and INVENTIVE MINDS from OUTSIDE industries who will view your existing concepts through their unique creative lens to make those BIG ideas even...BIGGER.

Custom Collaboration

Let's face it, in the world of open innovation and collaboration there is no "one-size-fits-all" solution. And while our core approaches can be used to tackle many objectives, there are times when a custom solution is necessary. So, depending on your specific goals and objectives, we may together decide to create a CUSTOMIZED collaboration approach just for your organization and needs.

The Company

Meet The BigHeads

The Biggest Heads

Meet the BigHeads senior management team

John Palumbo

Founder

Carlyn Kelly

EVP of Strategy & Innovation

Buzz About Bigheads

Some of Our Clients

  • Altoids
  • American Express
  • BMW
  • Braun
  • Charmin
  • Domino’s
  • DreamWorks Studios
  • HGTV
  • Johnson & Johnson
  • Jose Cuervo
  • Motorola
  • Neutrogena
  • Pepsi
  • Procter & Gamble
  • Ramada
  • Sony
  • TRYP Hotels
  • Vonage
  • Walt Disney Pictures
  • Westfield
  • Wyndham Hotels

Grow Your Head

Our Book - Brand Opening

Grab a copy of our book about using open collaboration principles to create BIG ideas for brands and beyond.

Our Innovation Seminar

Schedule a seminar and learn about the benefits of tapping diverse sources to drive innovation.

Our Blog

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To learn more about BigHeads Network processes, discuss new business opportunities or to book speaking engagements and media interviews, please contact:

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