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“We know the people you don't even know you need to know.”- John Palumbo, Founder of BigHeads
"Innovation never comes from the established institution. It’s always a graduate student or a crazy person or somebody with great vision."– Eric Schmidt, Executive Chariman of Google
“If you’re not making room for the unexpected meeting of minds, you could be missing out on the next big breakthrough.”– Beth Comstock, Vice Chair of GE
Whether you’re working in a corporate innovation group, managing a digital team, a member of the marketing or research department or even in HR, you’re probably being challenged to create innovative products, services and strategies…develop relevant digital solutions…uncover unique insights...and maybe even identify white space opportunities. Unfortunately, the resources and tools you have at your disposal to do these things are designed to access the SAME OLD sources for inspiration, ideas and input...so you're going to end up with the same old uninspired ideas and results
That's where we come in. We help corporate teams generate original ideas and thinking by accessing expertise from industries and areas they DON’T traditionally consider, BUT SHOULD. And we're able to do this quickly and efficiently, because we've built a vast network made up of bright minds from DIVERSE areas (our "BigHeads") who are always ready to provide their unique input and perspectives.
So, for example, a RESEARCH TEAM at a fabric care brand that works with us will receive unique insights and strategies for enhancing, protecting, preserving and restoring clothing inspired by individuals from industries and areas they NEVER would have considered, like a car restoration specialist and a “life hacks” expert. Don’t see the connections? Don’t worry, we do…and we’ll always show you how we CONNECTED-THE-DOTS.
Or a DIGITAL GROUP at a financial services corporation that works with us will end up with digital solutions that BORROW technologies from UNEXPECTED places, like a popular fitness app or the online tracking platform used by a shipping company. Don't believe it would work? Consider how many industries now use the "swipe" tech originally created for the online dating category.
So, it looks like you have a choice. You can continue relying the USUAL SUSPECTS (expecting different results)…or you can break out of your comfort zone and experience the power of accessing the UNUSUAL ones.
Grab a copy of our book about the power of OPENING the door to new and unexpected perspectives to foster innovation and creativity for your BRAND.
Schedule our seminar and learn about the benefits of going beyond the USUAL suspects and tapping the more UNUSUAL ones to drive innovation.