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“I know the people you don't even know you need to know.”- John Palumbo
"Innovation never comes from the established institution. It’s always a graduate student or a crazy person or somebody with great vision."– Eric Schmidt, Executive Chariman of Google
“If you’re not making room for the unexpected meeting of minds, you could be missing out on the next big breakthrough.”– Beth Comstock, Vice Chair of GE
I believe corporations have a better chance of creating truly DISRUPTIVE business models, product and service concepts, digital solutions, customer experiences and marketing strategies when they access sources and perspectives from OUTSIDE (even surprising) disciplines and areas...and then CONNECT-THE-DOTS between the strategies, models and technologies they learn about and their own business.
Of course, most corporate teams don’t have the time, capacity and, quite frankly, the expertise to identify, assemble and mobilize the disparate perspectives they need. So, that’s where I come in. I aggregated a vast BRAIN TRUST of some of the brightest minds and biggest thinkers from DIVERSE fields and interests (I call them "BigHeads")...and my consultancy specializes in STRATEGICALLY PAIRING corporate teams with the (often unexpected) BigHeads we believe they need to access in order to uncover breakthrough inspiration and solutions.
We had a car restoration specialist introduce the color-matching tools he uses to a cosmetics company to inspire new product concepts.
We had popular Instagram and Snapchat users who regularly post food-focused photos, videos and content tell us about the food trends they see "bubbling up" and then delivered those insights to a major food company to inspire new products and ideas.
We had entrepreneurs who successfully launched startups using disruptive business models help a large, slow-moving corporation find ways to apply those new models to their antiquated business.
We had a children’s book author, a documentary producer, a Grammy Award-winning songwriter and other "professional storytellers" collaborate with a marketing team to help them craft a more compelling brand story.
So, if you’re ready to go beyond the USUAL SUSPECTS for ideas, insight and inspiration…get in touch and I’ll bring you together with the UNUSUAL ones.
Grab a copy of John’s book about the power of OPENING the door to new and unexpected perspectives to foster innovation and creativity for your BRAND.
John’s seminar will teach your team about the benefits of going beyond the USUAL suspects and tapping the more UNUSUAL ones to drive innovation.