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"If I had asked my customers what they wanted, they would have said a faster horse." - Henry Ford
It has been proven time-and-time again that BIGGER IDEAS are more likely to happen when brands and companies enable the input of many DIVERSE perspectives. Yet, when the time comes to innovate, many of them will LIMIT their creative exploration by relying SOLELY on input from their “target customers.”
In order to give companies the opportunity to experience the CREATIVE BOOST that diverse thinking provides, we curated a BRAINTRUST made up of more than 1,000 bright minds, creative thinkers and problem solvers from all DIFFERENT disciplines and interests. They are artists, chefs, educators, fashion designers, inventors, writers, comedians, entrepreneurs, app developers, decorators, bloggers, sustainability experts, musicians, engineers, physicians, tattoo artists, CEOs, politicians, super moms, mixologists, athletes, deejays, photographers, matchmakers, architects, filmmakers, hoteliers, etc.
Since they are BIG thinkers with BIG ideas, we call them “BIGHEADS”…and we bring brands, companies and organizations together with this melting-pot of talent so they can harness unique perspectives that will boost creativity, inspire innovative new products and ignite disruptive ideas.
Our processes are 100% elastic and can be used for a variety of innovation initiatives, including:
We work with innovation teams, new product development groups, brand teams, research groups and agency teams on a project-by-project basis or as an ongoing collaboration partner.
While our Brand Opening process is designed to create ideas, we realize you might have existing concepts that you'd like to stretch further. Our Idea Booster is an online CROWD COUNSELING process where a carefully curated group of BigHeads provide you with invaluable insights, creative input, relevant expertise and unexpected builds you can use to give the ideas you're developing that extra BOOST.
You might not immediately see how a tool used by a car restoration specialist could inspire a new color-matching product for a cosmetics brand, but we make UNEXPECTED CONNECTIONS like this every day to help companies create innovative new products and ideas. We can leverage our network of diverse BigHeads to help you uncover tools, techniques and ideas from other industries that can be applied to your objective to drive innovation.