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“We know the people you don't even know you need to know.”- John Palumbo, Founder of BigHeads
"Innovation never comes from the established institution. It’s always a graduate student or a crazy person or somebody with great vision."– Eric Schmidt, Executive Chariman of Google
“If you’re not making room for the unexpected meeting of minds, you could be missing out on the next big breakthrough.”– Beth Comstock, Vice Chair of GE
Our OPEN INNOVATION processes are designed to bring cross-functional corporate teams together with bright minds from industries and areas they DON'T typically access, BUT SHOULD to help them solve business and creative challenges in new ways.
So when a COSMETICS company asks us to help them develop new product concepts, we’ll go beyond the typical sources they might access for ideas and tap into experts who "know color" from OUTSIDE industries (a paint industry executive, a tattoo artist, a car restoration specialist, etc.) and learn from their strategies, best-practices, technologies and tools.
Or we might proactively assemble a group of developers focused on the technologies everyone is talking about (augmented reality, artificial intelligence, IoT, virtual reality, etc.) and bring them together with corporate teams that want to GET SMART on these emerging areas. We’ll even hold our version of a “HACKATHON” to come up with unique ways our corporate partners can apply the tech to meet their business needs.
We call these unexpected (yet necessary) experts, BIGHEADS…and they are part of a vast network made up of big thinkers and bright minds from countless disciplines, areas and interests. Of course, having all this DIVERSE TALENT at our fingertips is what enables us to rapidly CONNECT-THE-DOTS between the challenges our corporate clients are facing and the (often surprising) BigHeads who will provide perspectives that inspire breakthrough results.
Grab a copy of our book about the power of OPENING the door to new and unexpected perspectives to foster innovation and creativity for your BRAND.
Schedule our seminar and learn about the benefits of going beyond the USUAL suspects and tapping the more UNUSUAL ones to drive innovation.