INVITATION AREA: If you have received an invitation to become a BigHead, please enter the PIN below
"If I had asked my customers what they wanted, they would have said a faster horse." - Henry Ford
It has been proven time-and-time again that BIGGER IDEAS are more likely to happen when companies enable the input of many DIVERSE perspectives. Yet, when the time comes to innovate, many of them will limit their creative exploration by relying SOLELY on input from their “target customers.”
In order to give companies the opportunity to experience the CREATIVE BOOST that diverse thinking provides, we curated a BRAINTRUST made up of more than 1,000 hand-picked creative minds, visionaries and problem-solvers from all DIFFERENT backgrounds. They are artists, chefs, educators, fashion designers, inventors, writers, comedians, entrepreneurs, app developers, decorators, bloggers, sustainability experts, musicians, engineers, physicians, tattoo artists, CEOs, politicians, super moms, mixologists, athletes, deejays, photographers, matchmakers, architects, filmmakers, etc.
Since they are BIG thinkers with BIG ideas, we call them “BIGHEADS”…and we bring brands, companies and organizations together (online and in-person) with this melting-pot of talent so they can harness unfamiliar perspectives that will foster creativity, help solve problems in new ways and inspire game-changing ideas.
Our processes are 100% elastic and can be used for a variety of innovation initiatives, including:
We work with innovation teams, new product development groups, brand teams, research groups and agency teams on a project-by-project basis or as an ongoing collaboration partner.
Since innovation is often the result of random COLLISIONS where ideas from outside your industry are applied to your own, we’ve designed this approach to accelerate those collisions via a unique and interactive experience where core members of your team are brought together with unexpected creative minds and experts from OUTSIDE industries to identify techniques and approaches they use that could be applied to your objective.
Want to give the top ideas from your latest brainstorm session a boost...or take those concepts sitting in your new product pipeline to a whole new level? Our BIG Idea Booster is an online CO-CREATION process that gives you access to CREATIVE and INVENTIVE MINDS from OUTSIDE industries who will view your existing concepts through their unique creative lens to make those BIG ideas even...BIGGER.