We inspire disruptive product concepts and innovations for corporations by exploring UNORTHODOX fields, areas and perspectives.

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“We know the people you don't even know you need to know.”
- John Palumbo, Founder of BigHeads
"Innovation never comes from the established institution. It’s always a graduate student or a crazy person or somebody with great vision."
– Eric Schmidt, Executive Chariman of Google
“If you’re not making room for the unexpected meeting of minds, you could be missing out on the next big breakthrough.”
– Beth Comstock, Vice Chair of GE

When the R&D team at a COSMETICS company asked us to help them explore WHITE SPACE opportunities, we decided to tap into experts who "know color" from OUTSIDE industries (a paint industry executive, a tattoo artist, a car restoration specialist, etc.) and used their strategies, best-practices, technologies and tools to conceptualize new products and innovations.

When a global HOSPITALITY GROUP asked us to help develop disruptive DIGITAL solutions for one of their hotel brands, we opened a 60-day virtual DISRUPTION LAB/ACCELERATOR and enlisted entrepreneurs focused on emerging tech (augmented reality, virtual reality, IoT, etc.). We then held our version of a HACKATHON where the entrepreneurs competed to develop innovative digital concepts for the hotel...and the winners received funding to make their ideas a reality. I guess you could say that we brought in DAVID to help GOLIATH!

So that’s what we do - we inspire truly disruptive PRODUCT CONCEPTS and INNOVATIONS for corporations by exploring and accessing UNORTHODOX fields, areas and perspectives (ones many corporate teams DON'T traditionally consider...but SHOULD).

And we’re able to seamlessly execute these unique explorations because we’ve assembled a vast network made up of big thinkers and bright minds from countless disciplines, areas and interests. We call them BIGHEADS and having all this DIVERSE TALENT at our fingertips enables us to rapidly CONNECT-THE-DOTS between the challenges our corporate clients are facing and the (often surprising) BigHeads who we believe will provide the most worthwhile inspiration, information and expertise.

About Bigheads

Meet The BigHeads

  • Aerospace Engineer
  • Air Traffic Controller
  • Architect
  • Artist
  • Beekeeper
  • Biologist
  • Botanist
  • Bounty Hunter
  • Broadway Performer
  • Car Restoration Specialist
  • Cardiologist
  • Cartoonist
  • Chemist
  • Chef
  • Chocolatier
  • Coder
  • Comedian
  • Concierge
  • CTO
  • Deejay
  • Documentary Producer
  • Dog Walker
  • Drone Pilot
  • Fashion Designer
  • Firefighter
  • Fortune 500 CEO
  • Food Blogger
  • Growth Hacker
  • Hotel Designer
  • IoT Architect
  • Iron Worker
  • Makeup Artist
  • Marine Biologist
  • Mayor
  • Mixologist
  • MLB Umpire
  • MMA Fighter
  • Mommy Blogger
  • Musician
  • NASA Engineer
  • Navy Seal
  • News Anchor
  • Novelist
  • Photographer
  • Preacher
  • Pro Skateboarder
  • Professor
  • Reality TV Producer
  • Relationship Expert
  • Restaurateur
  • Regulatory Affairs Director
  • Roadie
  • Robotics Engineer
  • Sculptor
  • Serial Entrepreneur
  • Sommelier
  • Super Mom
  • Tattoo Artist
  • Theme Park Designer
  • Toy Inventor
  • UX Guru
  • Venture Capitalist
  • Video Game Tester
  • Web Designer
  • Winemaker
  • Yoga Instructor
  • …and many more


Admittedly, our innovation methodologies and approaches can make some corporate professionals uncomfortable. In other words, we are NOT FOR EVERYONE, which is why we tend to gravitate to the individuals at large, slow-moving corporations who are hell-bent doing things differently and truly disrupting the status quo. We call them the “CORPORATE CRAZY ONES”…and they’re our people!

How We Work

We’ll get together for a "meet-and-greet" where we’ll give you a peek-behind-the-curtain and show you how we go about identifying new sources and perspectives for our client partners. We’ll also show you sample deliverables and highlight projects we’ve executed. Then we’ll get to the important part and give you the floor so you can brief us on the specific innovation challenge you’re facing.
Next, we’ll design an exploration specifically for your innovation challenge/need. We'll then regroup and take you through the fields, areas and perspectives we recommend exploring (and the BigHeads we plan to access for information and expertise)…along with other details such as the step-by-step process we'll follow, the deliverables you can expect, the project timeline and, of course, pricing.
If you decide to move forward, we’ll execute your project. On average, our engagements take 4-8 weeks, so you'll have results quickly!

The Biggest Heads

Meet the BigHeads senior management team

John Palumbo


Carlyn Kelly

EVP of Strategy & Innovation


Beauty & Cosmetics
Consumer Packaged Goods
Consumer Technology
Ecommerce & Retail
Financial Services
Food & Beverage
Hospitality & Travel
If you take away one thing from the list above, we hope it’s the fact that we’ve applied our approaches across a wide range of categories and industries…and we’re always looking for new areas and unique innovation challenges to tackle!

Buzz About Bigheads

Grow Your Head

Our Book - Brand Opening

Grab a copy of our book about the power of OPENING the door to new and unexpected perspectives to foster innovation and creativity for your BRAND.

Our Seminar - The Unusual Suspects

Schedule our seminar and learn about the benefits of going beyond the USUAL suspects and tapping the more UNUSUAL ones to drive innovation.

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