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“We know the people you don't even know you need to know.”- John Palumbo, Founder of BigHeads
"Innovation never comes from the established institution. It’s always a graduate student or a crazy person or somebody with great vision."– Eric Schmidt, Executive Chariman of Google
“If you’re not making room for the unexpected meeting of minds, you could be missing out on the next big breakthrough.”– Beth Comstock, Vice Chair of GE
When the R&D team at a COSMETICS company asked us to help them explore WHITE SPACE opportunities, we decided to tap into experts who "know color" from OUTSIDE industries (a paint industry executive, a tattoo artist, a car restoration specialist, etc.) and used their strategies, best-practices, technologies and tools to conceptualize new products and innovations.
When a global HOSPITALITY GROUP asked us to help develop disruptive DIGITAL solutions for one of their hotel brands, we opened a 60-day virtual DISRUPTION LAB/ACCELERATOR and enlisted entrepreneurs focused on emerging tech (augmented reality, virtual reality, IoT, etc.). We then held our version of a HACKATHON where the entrepreneurs competed to develop innovative digital concepts for the hotel...and the winners received funding to make their ideas a reality. I guess you could say that we brought in DAVID to help GOLIATH!
So that’s what we do - we inspire truly disruptive PRODUCT CONCEPTS and INNOVATIONS for corporations by exploring and accessing UNORTHODOX fields, areas and perspectives (ones many corporate teams DON'T traditionally consider...but SHOULD).
And we’re able to seamlessly execute these unique explorations because we’ve assembled a vast network made up of big thinkers and bright minds from countless disciplines, areas and interests. We call them BIGHEADS and having all this DIVERSE TALENT at our fingertips enables us to rapidly CONNECT-THE-DOTS between the challenges our corporate clients are facing and the (often surprising) BigHeads who we believe will provide the most worthwhile inspiration, information and expertise.
Grab a copy of our book about the power of OPENING the door to new and unexpected perspectives to foster innovation and creativity for your BRAND.
Schedule our seminar and learn about the benefits of going beyond the USUAL suspects and tapping the more UNUSUAL ones to drive innovation.