BigHeads is a brain trust made up of bright minds, creative thinkers and problem solvers from all different disciplines and interests who we bring together with brands and companies to help them create innovative new products, services and ideas.

INVITATION AREA: If you have received an invitation to become a BigHead, please enter the PIN below

"If I had asked my customers what they wanted, they would have said a faster horse." - Henry Ford

It has been proven time-and-time again that BREAKTHROUGH solutions and ideas are more likely to happen when brands and companies enable the input of many DIVERSE PERSPECTIVES. Yet, when the time comes to innovate, many of them LIMIT their creative exploration by relying on the perspectives (and processes) they’ve become comfortable with.

In order to give companies the opportunity to experience the CREATIVE BOOST that diverse thinking provides, we curated a BRAIN TRUST made up of more than 1,000 bright minds, creative thinkers and problem solvers from all DIFFERENT disciplines and interests. They are artists, chefs, educators, fashion designers, inventors, writers, comedians, entrepreneurs, app developers, decorators, bloggers, sustainability experts, musicians, engineers, physicians, tattoo artists, CEOs, politicians, super moms, mixologists, athletes, deejays, photographers, matchmakers, architects, filmmakers, hoteliers, etc.

Since they are BIG thinkers with BIG ideas, we call them “BIGHEADS”…and we bring brands, companies and organizations together with this melting-pot of talent so they can harness unique perspectives that will boost creativity, inspire innovative new products and ignite disruptive ideas.

Our Approach

When to Call Us

Our processes are 100% elastic and can be used for a variety of innovation initiatives, including:

  • Product development; filling product pipelines
  • Leveraging insights to create product concepts
  • Creating unique digital & social experiences
  • Developing relevant suites of services
  • Rethinking loyalty & benefit programs
  • Line extension exploration
  • Reinvigorating mature or dormant franchises
  • Uncovering unobvious insights
  • Identifying untapped markets & opportunities
  • Building creative cultures, systems & spaces
  • Boosting existing product/marketing ideas
  • Product naming/packaging inspiration
  • Identifying resources for commercialization

We work with innovation teams, new product development groups, brand teams, research groups and agency teams on a project-by-project basis or as an ongoing collaboration partner.

We work with innovation teams, new product development groups, brand teams, research groups and agency teams on a project-by-project basis or as an ongoing collaboration partner.


( For a full list of our approaches and services click here )


BIG Idea Booster

While many of our processes will help you create ideas, we realize you might have existing concepts that you'd like to stretch further. Our Idea Booster is an online CROWD COUNSELING process where a carefully curated group of BigHeads provide you with invaluable insights, creative input, relevant expertise and unexpected builds you can use to give the ideas you're developing that extra BOOST.



You might not immediately see how a tool used by a car restoration specialist could inspire a new color-matching product for a cosmetics brand, but innovation often results from industry CROSS POLLINATION. So, we designed an approach that accelerates these types of unexpected connections to deliver disruptive ideas and solutions that meet your objectives.

Custom Collaboration

Custom Collaboration

In the world of open innovation there is no “one-size-fits-all” solution. So, while our core approaches can be used to tackle many objectives, there may be times when a custom solution is necessary. For those cases, we can work with you to create a CUSTOM collaboration approach for your organization and needs.

The Company

Meet The BigHeads

The Biggest Heads

Meet the BigHeads senior management team

John Palumbo


Carlyn Kelly

EVP of Strategy & Innovation

Buzz About Bigheads

Some of Our Clients

  • Altoids
  • American Express
  • BMW
  • Braun
  • Charmin
  • Domino’s
  • DreamWorks Studios
  • HGTV
  • Johnson & Johnson
  • Jose Cuervo
  • Motorola
  • Neutrogena
  • Pepsi
  • Procter & Gamble
  • Ramada
  • Sony
  • TRYP Hotels
  • Vonage
  • Walt Disney Pictures
  • Westfield
  • Wyndham Hotels

Grow Your Head

Our Book - Brand Opening

Grab a copy of our book about using open innovation principles to create BIG ideas for brands and beyond.

Our Innovation Seminar

Schedule a seminar and learn about the benefits of tapping diverse sources to drive innovation.

Get in Touch

Enter your info below and we
will get back to you as soon as possible

Your Name (required)

Company (required)

Your Email (required)


Your Message

To learn more about BigHeads Network processes, discuss new business opportunities or to book speaking engagements and media interviews, please contact:

Like, Follow and Subscribe