We access a vast network of the brightest minds from all different industries and areas (our “BigHeads”) to find external, untapped and often unexpected insights, technologies, tools and ideas our client partners can use to solve their innovation challenges.

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“We know the people you don't even know you need to know.”
- John Palumbo, Founder of BigHeads
"Innovation never comes from the established institution. It’s always a graduate student or a crazy person or somebody with great vision."
– Eric Schmidt, Executive Chariman of Google
“If you’re not making room for the unexpected meeting of minds, you could be missing out on the next big breakthrough.”
– Beth Comstock, Vice Chair of GE

When the time comes to innovate there are two paths you can take. You can head down the comfortable path and rely on all those familiar and expected sources for inspiration. Or you can break-out of your comfort zone and see what you can learn from unfamiliar and unexpected sources.

If you’re interested in taking that second path (hint: you should be), we can help. We bring hand-picked bright minds from DIVERSE industries and areas (our “BigHeads”) together with business leaders, brands and corporations to help them solve the business/innovation challenges they’re facing.

So, we might help a major CPG company rethink their retail strategy by accessing experts they wouldn’t traditionally consider, like a tattoo artist (who creates eye-catching design), a reality TV producer (who knows about storytelling), an Instagram maven (who instinctively knows what people will share), a serial entrepreneur (who can apply tech in new ways) and even a casino designer (who understands how to create engaging environments).

Or we might hold (our version of) a “hackathon” and bring cross-functional teams from an auto company, a hotel group and a credit card company together with founders from emerging tech startups to get them up-to-speed on “what’s coming” as well as find ways to apply these cutting-edge technologies back to their categories.

Simply put, if you tell us the challenge you’re facing, we’ll assemble a group of BigHeads (including ones you might not expect) to help crack-the-code.

Meet The BigHeads

  • Aerospace Engineer
  • Air Traffic Controller
  • Architect
  • Artist
  • Beekeeper
  • Biologist
  • Botanist
  • Bounty Hunter
  • Broadway Performer
  • Car Restoration Specialist
  • Cardiologist
  • Cartoonist
  • Chemist
  • Chef
  • Chocolatier
  • Coder
  • Comedian
  • Concierge
  • CTO
  • Deejay
  • Documentary Producer
  • Dog Walker
  • Drone Pilot
  • Fashion Designer
  • Firefighter
  • Fortune 500 CEO
  • Food Blogger
  • Growth Hacker
  • Hotel Designer
  • IoT Architect
  • Iron Worker
  • Makeup Artist
  • Marine Biologist
  • Mayor
  • Mixologist
  • MLB Umpire
  • MMA Fighter
  • Mommy Blogger
  • Musician
  • NASA Engineer
  • Navy Seal
  • News Anchor
  • Novelist
  • Photographer
  • Preacher
  • Pro Skateboarder
  • Professor
  • Reality TV Producer
  • Relationship Expert
  • Restaurateur
  • Regulatory Affairs Director
  • Roadie
  • Robotics Engineer
  • Sculptor
  • Serial Entrepreneur
  • Sommelier
  • Super Mom
  • Tattoo Artist
  • Theme Park Designer
  • Toy Inventor
  • UX Guru
  • Venture Capitalist
  • Video Game Tester
  • Web Designer
  • Winemaker
  • Yoga Instructor
  • …and many more

About Bigheads

How We Work

Most business leaders can immediately rattle off a list of the individuals and sources they'd enlist to help them solve a business challenge...navigate an unfamiliar area…identify untapped opportunities...hunt for insights and inspiration...or get feedback and recommendations. Well, we pride ourselves on being able to see entirely DIFFERENT sources to consider. With that in mind, here are the steps we'd follow to bring you together with an unorthodox, yet powerful, mix of talent and expertise:
First, we’ll hold a "meet-and-greet" where we’ll show you how we “reframe” client problems to identify a new set of sources to consider. We’ll also show you sample deliverables and highlight some work we’ve done for companies like AmEx, GE, P&G, Pepsi and more. Then we’ll get to the important part - we’ll give you the floor so you can brief us on the business or innovation challenge you’re facing.
Next, we’ll scour our network of BigHeads to determine the perfect "Think Tank" (team of talent) to enlist for your specific challenge. We'll then regroup and take you through the Think Tank members we recommend (and why we chose them) along with other details such as the step-by-step process we'll follow, the deliverables you can expect, the project timeline and, of course, pricing. If you like what you see, we’ll move forward. If it makes you too uncomfortable, we’ll walk away. No hard feelings.
If we end up making it through the prior step unscathed, we’ll execute your project. On average, our engagements take 3-7 weeks, so you'll have results quickly!

The Biggest Heads

Meet the BigHeads senior management team

John Palumbo


Carlyn Kelly

EVP of Strategy & Innovation


Following are some areas where we focus and companies we’ve partnered with:
Beauty & Cosmetics
(J&J, PopSugar, Sephora, Unilever)
Fabric & Home Care
(Costco, Target, Westfield)
(Craft Coffee, P&G, Plated)
Financial Services & FinTech
(AmEx, Square)
Technology & IoT
(FitBit, Harman, IFTTT)
(GE, Imprint Energy)
Food & Beverage
(Domino's, Jack Daniel's, Kraft, Pepsi)
(Delta, GM, Tesla)
(NBC, STX, Walt Disney Pictures)
Healthcare & Pharma
(GE, Merck, Novartis)
Travel & Tourism
(Ramada, TRYP Hotels)
We traditionally work with innovation leads and focus on projects for groups across organizations including, Open Innovation, NPD, R&D, Marketing, Research, Global Operations, Finance, Regulatory, etc.

Buzz About Bigheads

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Our Book - Brand Opening

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Our Innovation Seminar

Schedule a seminar and learn about the benefits of tapping diverse sources to drive innovation.

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