Like most business owners I often get asked two BIG questions
WHAT does your company do...and WHO hires you?
When it comes to what we do, the overall mission of BigHeads Network is simple – we give companies (big and small) and leaders (from every group) the platform to have the bold and meaningful CONVERSATIONS they need to be having…and tell the authentic and inspiring STORIES they need to be telling…and then selectively share them among relevant audiences.
And here’s where things get interesting - we do this by turning those conversations and stories into PODCASTS, because we believe podcasts are the most effective, efficient and current way to capture meaningful conversations and stories and amplify them.
And I’m not just talking about traditional, public-facing podcasts. We also leverage podcasts in unique and innovative ways. For example, we specialize in producing PRIVATE and INTERNAL PODCASTS for leaders and companies - shows that are tailored for (and exclusively released to) SELECT audiences including employees, teams, customers, candidates, franchisees, and more.
Now, when it comes to the question of “Who hires BigHeads?”…the answer is - EVERYONE!. We work with companies both big and small. We work with startup founders and leaders at larger organizations. We work with agencies, consultancies and coaches. And we work with just about every department and group within an organization that you can think of.
And the reason we get the opportunity to partner with such a wide range of leaders and groups is because they understand that releasing podcasts featuring meaningful conversations and authentic stories can help them drive their business, meet their objectives and check the boxes they need checked.
For example…
…the LEADERS we work with (from companies big and small) understand how this can help them amplify their thought leadership and grow their personal brand and business.
…the NEW BUSINESS DEVELOPMENT teams we work with understand how this can help them acquire customers and generate leads.
…the L&D and LEADER DEVELOPMENT teams we work with understand how this can help them teach skills and foster ongoing learning.
…the MARKETING and COMMUNICATIONS teams we work with understand how this can help them tell an authentic brand story.
…the INNOVATION, NEW PRODUCT DEVELOPMENT and R&D teams we work with understand how this can help them access diverse perspectives to unlock innovation.
…the HR and INTERNAL COMMS teams we work with understand how this can help them share authentic and transparent communication and stories with employees.
…the TALENT ACQUISITION and HIRING teams we work with understand how this can help them feature "real" voices from the company to enhance the candidate experience.
…the SALES teams and FRANCHISE groups we work with understand how this can help them share knowledge and best practices.
…the AGENCIES, CONSULTANCIES and COACHES we work with understand how this can help them create deeper relationships with their clients, as well as help them drive revenue by “white labeling” our approach and selling it as a new offering.
When it comes to our process – we keep things SIMPLE. We listen to our partner’s objectives...and then develop the right podcasts shows for whatever audience they’re looking to reach. And we handle everything - from the show concept...to the name...to the episodes...to enlisting guests...to writing the questions...to hosting (when necessary)...to recording...to editing...to distribution (you get the idea).
You should also know majority of the podcasts we develop are "limited-run" shows (5-10 episodes). We do this because we don’t subscribe to the idea that shows need to go on forever (in most cases, a limited-run show is enough).Plus, this structure allows clients to “pilot” or “try out” podcasting to see if it makes sense for their organization. And, lastly, podcasts that have a beginning and an end allow us to deliver crystal clear proposals and pricing, which makes it easier for our partners to manage budgets.
Over the years we've produced shows for enterprise companies like American Express, Harman, Keurig, Koki, Korn Ferry, Panasonic, PepsiCo, TD Ameritrade as well as many small business partners.
If you’d like to talk about how we might work together...or hear about examples of work we’ve done for clients BIG and small...or kick around some ideas...or just chat about how conversations could work for your organization or team, let’s have a conversation.
Thanks!
-John Palumbo