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PROCESS DETAILS


OUR PROCESS AT-A-GLANCE

 

Our goal is simple: make this efficient, low-lift, and actually enjoyable for you and your team.

Here’s how it works.

Step 1 - Define the objective: We start by understanding the moment, priority, or objective you’re trying to support and the audience that matters. From there, we design a limited-run conversation strategy, not an ongoing podcast commitment.

Step 2 - Design the run: We develop the structure, themes, and conversation arcs for the run. This may include suggested conversation groupings, sample episodes, and packaging options based on how the conversations will be used and shared.

Step 3 - Curate the voices: We help identify the right hosts and guests. Internal leaders. External thinkers. The voices that actually belong in the room. We handle the logistics, scheduling, prep, and question development so your team isn’t carrying the load.

Step 4 - Capture the conversations: Conversations are recorded virtually or in-studio using a simple, reliable setup. We keep the process flexible and human. No production theater. Just high-quality capture.

Step 5 - Package and deliver the assets: Each conversation is professionally edited and packaged based on its intended use. You end up with full episodes along with short clips and shareable moments (assets you can leverage in countless ways).

Step 6 - Distribute intentionally: Private and internal conversations can be hosted on our secure platform or delivered for distribution through your existing internal tools. Public-facing content can be released across major podcast platforms when appropriate.

Step 7 - Extract the value: We analyze the conversations to surface insights, themes, and takeaways that can be reused across teams and channels. Nothing gets lost. Everything useful gets captured.

Step 8 - Extend the lifespan: We provide guidance on how to repurpose and re-use the conversations over time, so the value extends well beyond the original run.

And yes, we leverage AI throughout the process to reduce friction, speed things up, and help surface insight. Always in service of the conversation. Never instead of it.

 

ENLISTING GUESTS (BIGHEADS)

 

Enlisting the right “guests” for your show is CRUCIAL, since they will provide the knowledge, insight, information and energy your audience will expect.

Sometimes shows will feature leaders and employees from your company, while other shows will require bringing on outside thought-leaders and experts.

The good news is - you can leave guest recruiting to us! Once the podcast concept is finalized, we will choose the perfect guests from our vast expert network (and provide you with a list so you can make your final choices).

 

RELEASING YOUR SHOW

 

Whether you choose to do a public-facing show or a private/internal one, we can help.

For private shows, there are a few options. Some client partners use an existing internal platform, while we create private YouTube channels for others (especially for video podcasts).

And others use our secure platform that only pre-approved listeners can access and is designed to provide a seamless listener experience and drive engagement among your audience. It even has a comments section to give your audience the ability to share their thoughts, insights and ideas about each episode.

 

COME TO OUR STUDIO (in Wilmington NC)

 

While many conversations can be recorded virtually, some moments benefit from being captured in a studio environment.

BigHeads Network gives clients access to a professional podcast studio in Wilmington NC that’s designed for focused, high-quality conversations.

The studio setting removes distractions, elevates production value, and creates space for deeper, more present discussions. (Read THIS for more advantages.)

The studio is never a requirement. It’s simply another option when the conversation and the moment call for it.