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PROCESS DETAILS

PROCESS SNAPSHOT

 
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Overall our goal is to make the entire process (from show conception through release) an eye-opening, efficient and even fun experience for you and your team. Here are some process highlights:

  • We’ll meet with you to discuss your business objectives. From there, we’ll develop a podcast strategy along with show concepts that can help you meet your goals. Just be ready and expect the UNEXPECTED!

  • We’ll identify and enlist the perfect host and guests (who we call “BigHeads”) and handle all the time-consuming, yet necessary details and logistics such as scheduling, equipment needs, developing interview questions, etc.

  • We’ll record the episodes virtually (or in person if that makes sense) and have them professionally edited.

  • PRIVATE shows will be hosted/released on our secure online platform and released exclusively to approved audiences. PUBLIC shows will be “fed” to popular listening platforms (Spotify, Apple Podcasts, YouTube, etc.).

 

GETTING GUESTS (BIGHEADS)

 
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Enlisting the right “guests” for your show is CRUCIAL, since they will provide the knowledge, insight, information and energy your audience will expect.

The good news is - you can leave the task of “getting guests” up to us! Once the idea for your podcast is approved, we will choose the perfect guests from our expert network. Of course, we may not always enlist outside guests since there may be shows where it makes sense to have discussions with internal leaders or employees.

 

OUR PLATFORM/TECH

 
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Each PRIVATE podcast is hosted (released) on our secure platform that only pre-approved listeners can access. The platform is designed to provide a seamless listener experience and drive engagement among your audience. Features include:

  • A comments section gives your audience the ability to share their thoughts, insights and ideas about each episode.

  • Accessibility across devices.

  • Robust user tracking and insights.

 

PODCAST CONSULTING

 
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If you’re interested in building (or already have) an in-house solution/department for podcasting, we can help you with things such as:

  • Developing an overall podcast strategy that includes truly unique and impactful show approaches and concepts.

  • Identifying podcast opportunities across departments.

  • Recruiting guests for your existing shows.

  • Identifying internal (or external) “talent” to host your shows.

We can also arm you with tried-and-true strategies for crucial areas like guest recruiting, production (show frequency/length, audio vs. video, music licensing, editing tips, etc.), employee engagement (promotional “teasers,” listening notes, etc.), employee recognition/visibility and more.