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PROCESS DETAILS

OUR PROCESS AT-A-GLANCE

 

Overall our goal is to make the entire process an efficient, painless and even fun experience for you and your team. Here are some process highlights:

  • We’ll meet with you to discuss your business objectives and the audience you’re interested in targeting. From there, we’ll develop a podcast strategy along with show concepts (and sample episodes) that can help you meet your goals. 

  • We’ll identify and enlist the perfect host and guests (“BigHeads”) and take care of all the heavy-lifting, including all the time-consuming, yet necessary, details and logistics such as scheduling, equipment needs, developing interview questions, etc.

  • We’ll record the episodes (typically this is done virtually via a user-friendly platform) and have them professionally edited. We even provide you with clips (snacks) from the episodes which can be used in a variety of ways.

  • Private shows can be hosted/released on our secure online platform. For internal shows, we can also provide you with audio/video files of the episodes if you’d rather release them on an company plaform you use for internal communications. And for public-facing shows, we can help you release the shows across all the popular listening platforms (Spotify, Apple Podcasts, etc.).

  • We’ll meticulously analyze every episode of your show to extract valuable insights, ideas, and meaningful takeaways.

  • We provide you with strategies for repurposing and amplifying the content to maximize lifespan, engagement and reach (including unexpected and surprising ones).

And if you’re wondering how and where we leverage AI across the process, well the simple answer is - EVERYWHERE!

 

ENLISTING GUESTS (BIGHEADS)

 

Enlisting the right “guests” for your show is CRUCIAL, since they will provide the knowledge, insight, information and energy your audience will expect.

Sometimes shows will feature leaders and employees from your company, while other shows will require bringing on outside thought-leaders and experts.

The good news is - you can leave guest recruiting to us! Once the podcast concept is finalizes, we will choose the perfect guests from our vast expert network.

 

RELEASING YOUR SHOW

 

Whether you choose to do a public-facing show or a private/internal one, we can help. For private shows, there are a few options. Some client partners use an existing internal platform, while we create private YouTube channels for others (especially for video podcasts). And others use our secure platform that only pre-approved listeners can access and is designed to provide a seamless listener experience and drive engagement among your audience. It even has a comments section to give your audience the ability to share their thoughts, insights and ideas about each episode.

 

PODCAST CONSULTING

 

If you’re interested in building (or already have) an in-house solution/department for podcasting, we can help you with things such as:

  • Introducing you to tools and strategies to apply AI across your process.

  • Develop an overall podcast strategy that includes truly unique and impactful show approaches and concepts.

  • Identify unique and impactful podcast opportunities across departments.

  • Craft questions that ignite meaningful and impactful conversations.

  • Identify the right internal (or external) “talent” to HOST your shows.

  • Analyze episodes to extract insights, ideas and takeaways.

  • Develop strategies for repurposing and amplifying the content to maximize lifespan, engagement and reach (including unexpected and surprising ones).

We can also arm you with tried-and-true strategies for crucial areas like guest recruiting, production (show frequency/length, audio vs. video, music licensing, editing tips, etc.), employee engagement (promotional “teasers,” listening notes, etc.), employee recognition/visibility and more.

Listen HERE to learn more about ways we can help.