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A few of our UNIQUE approaches

 

POD-CLASSES: Private Podcasts for Learning & Development

Have you noticed how popular LEARNING and TAKING CLASSES has become these days? It seems like everyone wants to get smarter, so they are doing everything from streaming documentaries to downloading learning apps to watching YouTube videos to attending in-person workshops to (you guessed it) LISTENING TO PODCASTS.

And when you think about it, it’s not all that surprising that people are turning to podcasts to learn since they are so easy and convenient to consume.

That’s why we created PODCLASSES – limited-run, customized podcast shows that give you the opportunity to leverage the current TAKE A CLASS movement to reach select audiences on a deeper, more sophisticated (yet still entertaining and fun) level, including: employees who expect you to help them grow...candidates who want to work at an organization that’s committed to helping them learn…customers and clients who appreciate partners arming them with invaluable information they can use to build their businesses...consumers who appreciate you helping them get smart on topics that are relevant to their lives…and even the broader business community who want your thought-leadership.

The point is - using EDUCATION and CLASSES as a "hook" is…well, smart (you see what we did there?).

 

TALKING HEADS: Private Podcasts for Continuous Leader Learning

 

TALKING HEADS is our revolutionary private podcast approach tailored for leaders who value continuous growth and learning, but often lack the time to engage with more traditional learning formats.

Unlike conventional learning tools, we focus on CONVERSATIONAL LEARNING, offering leaders a personalized, evolving resource for on-demand knowledge and insights.

Through regularly curated podcast conversations with both external thought-leaders and internal team members, leaders gain direct, relevant information and insights that are easy to archive, access, share, and apply in real-time.

(Sound interesting? Then be sure to check out THIS interview with John Palumbo and THIS free 3-episode PodClass we developed called “The 10 Conversations Leaders Need to Be Having & Sharing.”)

 

FOR YOUR EARS ONLY: Private Podcasts for Candidates, Customers & Select Audiences/Groups from Outside the Organization

 

We say it all the time - a “PRIVATE” podcast doesn’t just mean for employees or internal teams. There are plenty of groups and audiences from OUTSIDE the organization who you may want to “privately” inform, inspire and educate, including candidates, key customers, clients, investors, partners, board members, interns, distributors and more.

As an example, HR and Talent Acquisiton teams can create private podcasts that are released to potential candidates to give them a sense of what your culture is all about or positions entail. Talk about a unique and memorable candidate experience! In fact, we developed The Unexpected Professor and Flipping the Career Fair for PepsiCo, which were both exclusively promoted to candidates at select campuses. (There are MANY more private podcast applications for HR and Talent Acquisition. Visit our “L&D and HR Snack Bar” playlist on YouTube HERE for some additional ideas and inspiration).

Or maybe you want to create a deeper, more meaningful relationship with your key customers or clients. We can create shows exclusively for them as well. For example, we produced Cafe Culture for Keurig, which was initially released exclusively to their distributor network (and later made public). We also developed Goliath, Meet David for Korn Ferry, which was initially released exclusively to their enterprise clients.

The point is - every internal podcast is a private one…but NOT every private podcast is an internal one.

 
 

POD-CUTS: Bite-Sized Video Clips for Leader Visibility, Thought-Leadership and Much More.

In addition to the longer-form private podcasts we produce, many of the leaders we work with want short, engaging, “bite-sized” (snackable) video content they can use for both internal and external thought-leadership and knowledge sharing to ultimately help them AMPLIFY their influence, DRIVE innovation within their organizations, ATTRACT and RETAIN top talent and, of course, ACQUIRE new business.

So, we created PodCUTS - in-depth conversations with company leaders, conducted in a podcast-style format, since this format has become synonymous with authority and credibility, making it an effective way to grab attention and stand out in a noisy digital landscape.

The interviews are thoughtfully and strategically crafted to provide leaders with an opportunity to showcase their unparalleled category knowledge...teach a personal guiding principle/philosophy...discuss unique (and differentiating) company strategies and approaches...provide candid impressions and reactions to industry “noise” (rumors, misconceptions, etc.)...address “frequently asked questions” and more. All while bringing-to-life their authentic personality (which isn’t always prioritized or considered when developing thought leadership initiatives, but should be).

After the interview, the content is meticulously edited into bite-sized, highly engaging clips that can be leveraged in countless ways, including:

  • As continuous thought-leadership “snacks” across the leader’s social channels, from LinkedIn to Instagram to Tik Tok ensuring their message reaches diverse audiences.

  • As ongoing content for the company and employees to share across relevant channels.

  • As curated playlists on platforms like YouTube, offering everyone from potential clients to candidates to the broader business community a deeper understanding of the leader’s unique perspective or even adding a personal touch to the recruitment process.

  • As an engaging and entertaining addition to the company website, potentially even replacing outdated FAQ sections or static content with dynamic responses that humanize the leader and the company.

  • As high-impact examples that PR and communications teams can use to secure media interviews and opportunities, as well as industry speaking engagements for the leader.

  • As more modern employee communication and L&D tools that can amplify key company values, support training and onboarding initiatives, and even serve as an evergreen learning resource (library) for employees.

  • As engaging content that can be embedded into presentations or even leveraged at trade events.

  • And for companies looking to push the boundaries and innovate in their advertising, these clips can be repurposed into compelling digital ads to drive brand awareness and engagement.

Simply put, ONE INTERVIEW, will not only provide leaders with a “greatest hits” compilation of their key messages, but also provide them with an ONGOING ARSENAL of fresh, engaging, and highly shareable content that will streamline the path to thought-leadership success. 

(HERE is an example of a PodCUT featuring BigHeads Network founder, John Palumbo.)