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A few of our UNIQUE approaches

 

POD-CLASSES: MasterClass-esque Podcasts for Teaching Select Audiences

PodCLASSES are limited-run (typically 5 episodes or less), customized podcast shows that provide leaders and L&D teams with a fresh, innovative, familiar, current, convenient and yes, entertaining way to TEACH select audiences, including:

  • EMPLOYEES who expect their companies to offer relevant learning curriculums.

  • CANDIDATES who want to work at an organization that’s committed to helping them learn and grow.

  • CUSTOMERS and CLIENTS who appreciate partners arming them with invaluable information they can use to build their businesses.

  • CONSUMERS who appreciate you helping them get smart on topics that are relevant to their lives.

  • MEMBERS OF THE BROADER BUSINESS COMMUNITY who appreciate your knowledge-sharing and thought-leadership.

 

TALKING HEADS: Podcast Conversations for Ongoing Leader Learning

 

TALKING HEADS is a unique private podcast approach tailored for LEADERS who value continuous growth and learning, but often lack the time to engage with more traditional learning formats.

Unlike conventional learning tools, we focus on CONVERSATIONAL LEARNING, offering leaders a personalized, evolving resource for on-demand knowledge and insights.

Through regularly curated podcast conversations with both external thought-leaders and internal team members, leaders gain direct, relevant information and insights that are easy to archive, access, share, and apply in real-time.

(Sound interesting? Then be sure to check out THIS interview with BigHeads founder, John Palumbo)

 

FOR YOUR EARS ONLY: Podcasts Exclusively for Employees, Candidates, Customers & Select Audiences/Groups from Outside the Organization

 

Over the years we've developed and produced over 200 INTERNAL/.PRIVATE podcast shows that were released exclusively to employees and teams. And these shows have been developed for all different groups and teams, including: internal comms, L&D, internal "universities" and "academies,"  leader development, marketing, sales and new business, innovation and product development, HR, talent acquisition, customer service, franchisee networks, and much more.

Of course, calling a podcast“PRIVATE” doesn’t just mean, “for employees or internal teams.” There are plenty of groups and audiences from OUTSIDE the organization who you may want to “privately” inform, inspire and educate, including candidates, key customers, clients, investors, partners, board members, interns, distributors and more.

As an example, HR and Talent Acquisiton teams can create private podcasts that are released to potential candidates to give them a sense of what your culture is all about or positions entail. Talk about a unique and memorable candidate experience! In fact, we developed The Unexpected Professor and Flipping the Career Fair for PepsiCo, which were both exclusively promoted to candidates at select campuses. (There are MANY more private podcast applications for HR and Talent Acquisition. Visit our “L&D and HR Snack Bar” playlist on YouTube HERE for some additional ideas and inspiration).

Or maybe you want to create a deeper, more meaningful relationship with your key customers or clients. We can create shows exclusively for them as well. For example, we produced Cafe Culture for Keurig, which was initially released exclusively to their distributor network (and later made public). We also developed Goliath, Meet David for Korn Ferry, which was initially released exclusively to their enterprise clients.

 
 

POD-CUTS: Conversation Highlights (Snacks) for Leader Visibility, Thought-Leadership and Much More.

In addition to the longer-form private podcasts we produce, many of the leaders we work with want short, engaging, “bite-sized” (snackable) video content they can use internally and externally to AMPLIFY their influence, DRIVE innovation within their organizations, ATTRACT and RETAIN top talent and, of course, ACQUIRE new customers.

So, we created PodCUTS - in-depth conversations with company leaders, conducted in a podcast-style format, since this format has become synonymous with authority and credibility, making it an effective way to grab attention and stand out in a noisy digital landscape.

The interviews are thoughtfully and strategically crafted to provide leaders with an opportunity to showcase their unparalleled category knowledge...teach a personal guiding principle/philosophy...discuss unique (and differentiating) company strategies and approaches...provide candid impressions and reactions to industry “noise” (rumors, misconceptions, etc.)...address “frequently asked questions” and more. All while bringing-to-life their authentic personality (which isn’t always prioritized or considered when developing thought leadership initiatives, but should be).

After the interview, we meticulously edit the conversation into bite-sized, highly engaging clips that can be repurposed and amplified in countless ways to maximize lifespan, engagement and reach - from thought-leadership “snacks” that can be used across the leader’s and company’s social channels…to high-impact examples that PR and communications teams can use to secure media interviews and opportunities…to more modern employee communication and L&D tools…to engaging content that can be embedded into presentations or even leveraged at trade events. And for companies looking to push the boundaries and innovate in their advertising, these clips can be repurposed into compelling digital ads to drive brand awareness and engagement.

Simply put, ONE INTERVIEW, will not only provide leaders with a “greatest hits” compilation of their key messages, but also provide them with an ONGOING ARSENAL of fresh, engaging, and highly shareable content that will streamline the path to thought-leadership success. 

(HERE is an example of a PodCUT featuring BigHeads Network founder, John Palumbo.)