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A few of our UNIQUE approaches

 

POD-CLASSES: Short-Run Podcasts for (Leader or Company) Thought-Leadership

Every leader has a point of view. A way they see their industry and their market. The principles that guide their decisions. The thinking that makes them different.

The problem is most of it never leaves the room. It stays in internal meetings, one-on-one conversations, and the occasional LinkedIn post. And that's a missed opportunity because there are people actively looking for that thinking.

Your broader business community wants to know how you see the world. Your employees want clarity on how leadership thinks and what the organization actually stands for. Candidates are trying to figure out if your values match theirs before they ever apply. Your customers and clients want partners with a clear point of view, not just a capable one. And consumers want to get smarter about the topics that matter to them.

A PodClass gives all of them a seat at the table.

It's a short-run conversation-based series (typically five episodes or less) built around a clear point of view and a defined audience. Not an ongoing show. Not a content machine. Just a focused, intentional series that BUILDS YOUR AUTHORITY by surfacing how you think, what you believe, and the principles that guide your decisions - in a format people can actually absorb.

Most leaders hesitate because podcasting starts to feel permanent, heavy, and resource-intensive. A PodClass replaces that ongoing commitment with intentional scope. You define the topic, we build the series, and when it's done…it's done. But the thinking lives on.

 

FOR YOUR EARS ONLY: Private Short-Run Shows Exclusively for Select Audiences (Employees, Candidates, Customers and More)

 

Over the years we've developed and produced over 200 limited-run INTERNAL/PRIVATE podcast shows that were released exclusively to employees and teams. And these shows have been developed for all different groups and teams, including: internal comms, L&D, internal "universities" and "academies,"  leader development, marketing, sales and new business, innovation and product development, HR, talent acquisition, customer service, franchisee networks, and much more.

Of course, calling a podcast “PRIVATE” doesn’t just mean, “for employees or internal teams.” There are plenty of groups and audiences from OUTSIDE the organization who you may want to “privately” inform, inspire and educate, including candidates, key customers, clients, investors, partners, board members, interns, distributors and more.

As an example, HR and Talent Acquisiton teams can create private podcasts that are released to potential candidates to give them a sense of what your culture is all about or positions entail. Talk about a unique and memorable candidate experience! In fact, we developed The Unexpected Professor and Flipping the Career Fair for PepsiCo, which were both exclusively promoted to candidates at select campuses.

Or maybe you want to create a deeper, more meaningful relationship with your key customers or clients. We can create shows exclusively for them as well. For example, we produced Cafe Culture for Keurig, which was initially released exclusively to their distributor network (and later made public).

 

POD-VERTISEMENTS: Short-Run “Companion” Podcasts To Tell Your Brand, Product or Company Story

 

We believe every company, brand, product, and big idea deserves a 3-5 episode “companion” podcast.

Why? Because most traditional marketing only scratches the surface. It highlights features. It makes claims. It looks polished. But it rarely gives people the deeper context they need to truly understand what is being offered, why it matters, and why they should trust it.

And the reality is, people want more. Not more advertising. More understanding.

They are already looking for it. Researching. Watching YouTube. Listening to interviews. Reading reviews. Spending time with content that answers the questions a website, brochure, sales deck, promotional video, or 30-second spot cannot fully cover.

Why does this exist? Who is behind it? How does it actually work? What makes it different? Who is it really for? And is it worth trusting?

The story is already there. Most companies and brands simply have not had the right format to tell it.

That is why BigHeads Network created Pod-vertisements: short-run companion podcasts, typically three to five episodes, designed to help people better understand a product, company, opportunity, property, development, initiative, or idea.

Instead of compressing everything into a claim or soundbite, a Pod-vertisement creates room for real conversations with founders, leaders, experts, operators, customers, partners, and other people who can bring the story to life.

For a consumer brand trying to educate potential customers, that might mean explaining the product, the science, the people, and the thinking behind it.

For a franchisor looking to attract potential franchisees, it might mean telling the deeper story of the brand, the business model, the operator experience, and who is or is not a good fit.

For a property or development looking to attract buyers, tenants, residents, guests, or investors, it might mean exploring the vision, the location, the design, the experience, and the decisions that shaped it.

The subject and audience may change. The purpose does not. Give people a clearer, more credible way to understand what you do, what you are offering, and why they should care.

The result does not feel like more marketing. It feels like understanding. And understanding is what builds interest, credibility, and trust.

(You can find more information and sample case studies HERE.)

 
 

TROJAN HORSE PODCASTS: Short-Run Podcasts for New Business Development, Prospecting & Sales

Lots of sales teams question why their organization even needs a podcast. To them, podcasts feel like just another time-consuming, budget-draining “marketing initiative” that doesn’t help them close deals.

And quite honestly, their skepticism is fair since many podcasts are built by marketing teams to meet specific marketing objectives like brand-building and visibility.

A Trojan Horse series is different.

It’s a limited-run podcast designed specifically to support sales and business development by opening doors and creating real conversations with the people you actually want access to.

Instead of launching a show and hoping the right people find it, we design a short, intentional series that gives your team a legitimate reason to invite target buyers, partners, and industry leaders to be guests.

No cold outreach. No pitching. The invitation is the value, because, bringing someone on your show as a guest:

  • Creates a warm, permission-based reason to connect

  • Shifts the dynamic from selling to listening

  • Positions you as a peer, not a vendor

  • Builds familiarity and trust before business is discussed

  • Makes follow-up conversations feel natural

  • Turns outreach into collaboration

At the end of the day, customers, clients, and partners aren’t won through pitches. They’re won through meaningful conversations. A Trojan Horse series helps your sales and business development team get invited through the door…rather than forcing it open.