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A few of our UNIQUE approaches

 

POD-CLASSES: Short-Run/Micro Podcasts for (Leader or Company) Thought-Leadership

PodCLASSES are limited-run (typically 5 episodes or less), conversation-based shows designed to give leaders and organizations a practical, familiar, and engaging way to share perspective, principles, and points of view without taking on the perceived lift of an “ongoing” podcast initiative.

Each PodCLASS is built around a clear point of view and a defined audience. The conversations surface how leaders and companies think, what they believe, and the principles that guide their decisions, turning perspective into something people can understand, trust, and apply.

PodCLASSES are used to educate and influence:

  • Members of the broader business community who value knowledge-sharing and thought leadership

  • Employees who expect clarity around how their organization thinks and operates

  • Candidates who want to align with leadership philosophy and values

  • Customers and clients who appreciate partners with a clear point of view

  • Consumers who want to get smarter about topics that matter in their lives

PodCLASSES were built for leaders and companies who want to amplify their thinking, but hesitate when podcasting starts to feel permanent, heavy, or resource-intensive. By replacing ongoing commitment with intentional scope, the format makes thought leadership and knowledge sharing both achievable and sustainable.

 

FOR YOUR EARS ONLY: Private Short-Run Shows Exclusively for Select Audiences (Employees, Candidates, Customers and More)

 

Over the years we've developed and produced over 200 limited-run INTERNAL/PRIVATE podcast shows that were released exclusively to employees and teams. And these shows have been developed for all different groups and teams, including: internal comms, L&D, internal "universities" and "academies,"  leader development, marketing, sales and new business, innovation and product development, HR, talent acquisition, customer service, franchisee networks, and much more.

Of course, calling a podcast “PRIVATE” doesn’t just mean, “for employees or internal teams.” There are plenty of groups and audiences from OUTSIDE the organization who you may want to “privately” inform, inspire and educate, including candidates, key customers, clients, investors, partners, board members, interns, distributors and more.

As an example, HR and Talent Acquisiton teams can create private podcasts that are released to potential candidates to give them a sense of what your culture is all about or positions entail. Talk about a unique and memorable candidate experience! In fact, we developed The Unexpected Professor and Flipping the Career Fair for PepsiCo, which were both exclusively promoted to candidates at select campuses.

Or maybe you want to create a deeper, more meaningful relationship with your key customers or clients. We can create shows exclusively for them as well. For example, we produced Cafe Culture for Keurig, which was initially released exclusively to their distributor network (and later made public).

 

PRODUCT PODCASTS (POD-VERTISEMENTS): Short-Run Podcasts that Tell Your Product, Service or Company Story

 

Every product is the result of decisions: why it was created, what problem it was meant to solve, the tradeoffs that were made, and the people who made them. That history, purpose, and human context matter to buyers - especially when they’re deciding whether to trust a product, a brand, or a category that’s crowded with noise or unfamiliar claims.

Simply put, every product has a story to tell and most traditional marketing approaches don’t do a good enough job telling it. They’re often over-produced, over-scripted, and overly polished. The result feels distant, art-directed, and disconnected from how real people actually evaluate what they buy.

That’s why BigHeads Network created Product Podcasts (Pod-vertising) - a limited-run podcast format designed to give products the space they need to be understood. Instead of compressing everything into a claim or a soundbite, Pod-vertising allows brands to explain where a product came from, why it exists, and how it fits into real life.

Overall, Product Pod-vertising gives brands a way to tell their product’s story the way it actually deserves to be told - through context, conversation, and real voices. Because when people feel respected and informed, they’re far more willing to listen.

 
 

TROJAN HORSE PODCASTS: Short-Run Podcasts for New Business Development, Prospecting & Sales

Lots of sales teams question why their organization even needs a podcast. To them, podcasts feel like just another time-consuming, budget-draining “marketing initiative” that doesn’t help them close deals.

And quite honestly, their skepticism is fair since many podcasts are built by marketing teams to meet specific marketing objectives like brand-building and visibility.

A Trojan Horse series is different.

It’s a limited-run podcast designed specifically to support sales and business development by opening doors and creating real conversations with the people you actually want access to.

Instead of launching a show and hoping the right people find it, we design a short, intentional series that gives your team a legitimate reason to invite target buyers, partners, and industry leaders to be guests.

No cold outreach. No pitching. The invitation is the value, because, bringing someone on your show as a guest:

  • Creates a warm, permission-based reason to connect

  • Shifts the dynamic from selling to listening

  • Positions you as a peer, not a vendor

  • Builds familiarity and trust before business is discussed

  • Makes follow-up conversations feel natural

  • Turns outreach into collaboration

At the end of the day, customers, clients, and partners aren’t won through pitches. They’re won through meaningful conversations. A Trojan Horse series helps your sales and business development team get invited through the door…rather than forcing it open.