We make cross-industry exploration turnkey for corporate teams.
Why would a corporate marketing team spend time with a comic book writer? Why would the R&D team at a cosmetics company collaborate with a car restoration specialist? Because we can learn critical SKILLS and find disruptive SOLUTIONS by looking to OUTSIDE and UNEXPECTED fields. And since most companies don't have a formal system in place to facilitate this type of industry cross pollination, they call us.
We all understand how important it is to "go off the beaten path" and spend time with experts and thought-leaders from OUTSIDE (even unexpected) fields to learn about their strategies, processes, tools and technologies...and then TRANSFER APPROACHES and DRAW ANALOGIES (connect-the-dots) back to our own business to create novel SOLUTIONS and build crucial SKILLS.
And yet, many executives and teams still aren't taking the time to regularly explore outside areas and perspectives because cross-industry exploration (we call it, "CROSS POLLINATION") is a practice many companies either overlook or simply haven't formally systematized or trained their employees to do.
That’s where we come in.
Using a variety of TURNKEY and SCALABLE approaches (including a unique and efficient “private" podcast approach) we expose cross-functional teams to members of our network of DIVERSE thought-leaders (the BigHeads) so they can discover UNIQUE and UNEXPECTED insights and strategies that will help them meet their objectives, build crucial skills and even become successful Cross Pollinators in their own right.
We’ve designed Cross Pollination-focused explorations for various teams (corporate learning, CX/digital, HR/talent acquisition, innovation, leadership, marketing, product management, retail, etc.) at companies including American Express, GE, HARMAN, Indeed.com, J&J, Keurig, Mondelez, P&G, PepsiCo, TD Ameritrade and more.