Back in 2017 we made the strategic pivot to PODCAST PRODUCTION for one BIG reason - because podcasts are not only a format that's current, familiar and convenient, but they're also one of the most efficient ways for leaders and companies to HAVE (and SHARE) high-impact CONVERSATIONS.
And, let’s face it, leaders and companies need to be having conversations on a REGULAR and CONSISTENT basis with everyone from experts and thought leaders...to disruptors and innovators...to academics and influencers...to customers and critics...to peers and rising talent (we call them "BigHeads").
Why? Because those conversations are where the MAGIC happens. They’re how leaders and organizations acquire customers, generate leads, ignite innovation, uncover opportunities, access diverse perspectives (and connect the dots back to their business), build skills, continuously learn, amplify thought leadership, share knowledge, transform cultures, cultivate critical leadership qualities, attract (and retain) talent, and even arm them with the "snackable" content they need to be sharing.
But here’s the issue: most leaders and companies leave these essential moments to CHANCE or CONVENIENCE, ultimately missing their true potential.
That’s where BigHeads Network comes in. We help leaders and organizations not only PRIORITIZE, but also SYSTEMATIZE meaningful conversations. And at the heart of this mission is PODCASTING - the most effective and efficient format to HAVE those conversations...and strategically SHARE them.
And I’m not talking about traditional, public-facing shows. We leverage podcasts in unique and innovative ways. For example, we pioneered the (now popular) PRIVATE and INTERNAL PODCASTING strategy, which involves producing shows that are tailored for (and exclusively released to) SELECT audiences - employees, teams, customers, candidates, franchisees, and more.
Of course, facilitating the conversations leaders and companies need to have and turning them into shareable podcasts is just the tip of the iceberg. We also meticulously ANALYZE every episode of every show to extract valuable insights, ideas, and meaningful takeaways. We then take things even further and develop strategies for AMPLIFYING (and repurposing) the content and takeaways to maximize lifespan, engagement and reach (including unexpected and surprising ones).
Over the years we’ve created engaging podcasts featuring inspiring and bold conversations for industry leaders like American Express, Harman, Keurig, Korn Ferry, Panasonic, PepsiCo, TD Ameritrade as well as many small business partners.
So, if you’re ready to stop leaving your most important conversations to chance - and start using them to drive meaningful results - let’s...well, have a conversation! -John Palumbo
(Click HERE to learn more about our podcasting POV…and HERE for a FREE 3-episode PodClass we developed called “The 10 Conversations Leaders Need to Be Having & Sharing.”)